I'm following
this thread about Quiksilver at
"Transworld Business".Quiksilver (ZQK) is the market leader in action sports gear, practically the originator of the category, owner of the Quiksilver, Roxy, and DC Shoe brands. It was formerly in ski through Rossignol and golf through Cleveland Golf. Those were bad outings of which the less said the better; however, they are part of the reason Quiksilver finds itself in some financial distress, with a stock price bouncing between $1 and $2 and a debt load that is a multiple of the common equity value.
I'm involved in the action sports gear industry peripherally, in apparel more generally, and I really believe Quik is in the right market space. Action sports gear has wiped out urban hip-hop as the uniform of choice for kids who don't want to wear only Aero, Eagle, and Abercrombie. As an analyst, I have worked on all the players in the category, the bigs (Nike and VF Corp) the less bigs such as Volcom, and the former big ZQK.
I observe on that message board that posters who say they work at Quik HQ in Huntington Beach say they are (rightly) proud of the company's heritage but fearful of the current direction and the future. And they are getting heavy pushback from people who are hoping that things are better than they say.
In the course of my analytical work there have been many examples of the objective facts showing that a company is in trouble, maybe a goner, and people bitterly fighting me on it. A lot of them do not ever want to give weight to negative information. Many investors live in hope, and if you tell them anything that is not hopeful, they accuse you of a sinister plot to panic them out of their position so you you can scoop it up on the cheap and make the fortune that is rightly theirs.
Moreover, many American individual investors don't get the whole concept of equity dilution at all. That is to say, they can't get their heads around the idea that, for example, Citigroup could survive but the common shareholders get wiped out. (On the other hand, Asian investors understand dilution very well. Abusive rights issues and insider self-dealing have been problems in Asian markets.)
I do not know whether DC Shoe is going to be sold at a valuation that alleviates Quiksilver's debt problem or not. I do not know whether there will be a bid for the whole company that gives common shareholders any take-over premium above the current share price.
No one knows these things.
That's why ZQK shares are valued where they are.
But there are a few things I think I know.
One is that when people who work for a company tell you it's not going well, it's probably not a sinister plot to scoop up your shares on the cheap, and you would have rocks in your head to dismiss what they say right out of hand.
Another is that time and gravity are on the side of Nike, VF, or others who might want to acquire these brands or the whole company. Unless Quik sells DC for a high price, or otherwise find a way to get its debt down, or gets saved by a miracle recovery in credit markets, or persuades Congress that the Surf & Skate industry is a vital national asset that requires a rescue, it has an intractable problem, valuable brands or no.
Another is that the Quiksilver, Roxy, and DC brands are indeed valuable, but periods of financial distress are not the best for capitalizing on these values. I'm concerned that the distress and the pressure will tend to wear the company down and put it in a harder negotiating position.
Labels: 7th Ave, Board Sports, Financial Crisis